trademark

The trademark is a special legal indication to distinguish particular goods and services of an enterprise from similar goods and services of other enterprises.

An unopposed takeover of an indication serving as a mark of a enterprise's product or service shall be prevented by trademark protection.
The advertising and commercial effort of an enterprise is realised by such marks whereas the mark's value correlates with the executed investments.Consequently, strong advertised trademarks can have an extensive value upto several million Euro.

In Germany, trademarks are usually identified by ®. The trademark-sign ™ is internationally known.